The omnipresent internet and the way it has seamlessly woven itself into our daily lives has necessitated the formulation of special intellectual property policies for this novel medium.

Trademark infringement is a major issue especially in this era of stiff competition. But how can a manufacturer know whether its trademark has been illegally infringed by a rival brand? There are some important factors that are used to examine if the trademark of a particular manufacturer has been infringed.

If you look at the books of large businesses these days you will discover that their intellectual property (IP) adds a huge amount of money to the balance sheet. In fact most businesses fixed assets are tiny in comparison to the brand and IP value. This tells us something very interesting – yes – how much more would your company be worth if you invested more in intellectual property recognition and registration?