Everyone knows that Google is at the top of the food chain when it comes to internet searches and no other search engine comes close to the 85% of market that Google holds. Bing and Yahoo are considering merging, however this will probably not pose too much of a threat to the information super hold of the internet giant.

There has been talk however, that with the amount of information Google currently holds on the population of the world, it possess more information than that of any world power, and as it currently hands onto its internet search data for 18 months. This data remains forever as property of Google and is shelved and stored. To date all internet searches are still being stored by Google.

Now you may not be concerned about this information, however keep in mind Big Brother can see what you do and internet searches can come back to bite you depending on what you have researched, so it is important to have the security of having your name linked to said searches for the shortest amount of time possible.

If you are someone that doesn’t like people watching over them and linking them to what they search online (no matter what the content may be) then you might want to consider Bing or Yahoo over Google for a little while. These two sites have promised to only hold on to the information for 6 and 3 months respectively.

Whether you are looking up a science project online or ordering a sweater or even looking up how to make bread, do you really want that out there for people to check up on you and link you back to it. Not to mention that when you order that sweater, personal and financial information could get out there. In the end, just be careful and aware of what you are doing and searching.

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